GRIPS CUSTOMERS & RESEARCH PARTNERS
E-Z UP demonstrated robust in-store sales momentum during the first half of 2026, according to data from Grips Intelligence, with overall revenue growth of 55.8% through the period tracked (April-June 2026). The brand achieved a commanding presence in retail channels, with Lowe's.com and Amazon capturing approximately 76% of combined revenue share, signaling strong demand through major home improvement retailers. Average product pricing remained stable at $199.44, reflecting consistent positioning as the category leader, while month-over-month revenue growth of 29.7% in the most recent measured period underscores sustained consumer interest in the portable shelter category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 56% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z UP.
BY REVENUE
E-Z UP sells 90% online and 10% offline. Online runs through 3 channels; offline through 1. Online share has moved from 96% in Feb to 86% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 71K ratings on 4 channels, E-Z UP averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
