I'll verify whether DURA-LIFT or its parent company is publicly traded before writing the overview.DURA-LIFT is privately held (headquartered in Cincinnati, OH), so I'll omit any ticker per the instructions. According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to June 30, 2026, DURA-LIFT's revenue declined 35.9% over the measured period, signaling a notable softening in performance. Home Depot commands the largest share of the brand's revenue at 54.4%, followed by Lowe's at 24.6% and Amazon at 21.0%, underscoring a heavily brick-and-mortar-weighted distribution footprint. In the April 1 to June 30 timeseries window, the average product price settled around $34.72, edging up 0.5% month-over-month even as it slipped 1.5% across the broader period. With an overall average product price of $36.26, DURA-LIFT maintains a mid-tier pricing position within its category, per Grips Intelligence. These trends point to a brand facing revenue headwinds while holding pricing relatively steady across its offline retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DURA-LIFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DURA-LIFT.
BY REVIEW COUNT
Across 114K ratings on 3 channels, DURA-LIFT averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.99
Price
$46K
Revenue
$91.99
Price
$35K
Revenue
$60.13
Price
$27K
Revenue
$66.30
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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