DURA-LIFT

DURA-LIFT Market Overview

DURA-LIFT, owned by American Elevator Group (a private company backed by Arcline Investment Management), generated in-store revenue across three major retail channels during the first eight months of 2026, with Home Depot commanding 43.2% of revenue share followed by Lowe's at 32.8% and Amazon at 24.0%. According to Grips Intelligence data, the brand maintained an average product price of $35.64 throughout the period, with pricing increasing 4.1% in the most recent measured month despite a marginal 0.4% overall price decline since the beginning of the tracked timeframe. Revenue demonstrated consistent growth momentum, expanding 2.3% year-to-date while month-over-month growth reached 0.9% in the final reporting period. The brand's portfolio spans multiple price tiers, ranging from budget-friendly accessories under $15 to premium products exceeding $112, positioning DURA-LIFT across diverse consumer spending categories within its retail ecosystem.