Duluth Forge

Duluth Forge Market Overview

I need to verify whether Duluth Forge or its parent company is publicly traded before writing the overview.Duluth Forge is an in-house brand of Factory Buys Direct, a privately held family-owned company — not related to the publicly traded Duluth Trading/Duluth Holdings. Since the brand and its parent are private, I will omit any ticker. According to Grips Intelligence in-store data covering January 1 to June 30, 2026 and tracking Lowe's, Home Depot, and Amazon, Duluth Forge saw overall revenue slip a marginal 0.4% across the period, while the average selling price climbed a notable 31.9% to reach $686.71 in the most recent month. Lowes.com led the brand's revenue mix at 46.1%, narrowly ahead of homedepot.com at 43.0%, with Amazon contributing the remaining 10.9%. The brand carried a comparatively premium average product price of $484.33 over the full period, reinforcing its positioning at the higher end of the category. However, momentum cooled toward the quarter's close, with revenue declining 12.4% month-over-month even as prices rose. This concentration of nearly 90% of sales across two big-box retailers underscores Duluth Forge's heavy reliance on Lowe's and Home Depot within this offline retail channel.