I'll verify whether Dominator or its parent company is publicly traded before writing the overview.Dominator appears to be owned by BDC Brands (Black Diamond Coatings), which is a private company with no confirmable public stock ticker, so I'll omit the ticker. According to Grips Intelligence in-store data tracking Amazon, Lowe's, and Home Depot from January 1 to June 30, 2026, Dominator maintained a stable overall performance, with revenue edging up 0.6% across the period despite an 8.9% month-over-month dip in the most recent month. Lowe's dominated Dominator's channel mix, capturing a 50.0% revenue share, while Amazon (25.2%) and Home Depot (24.8%) split the remainder almost evenly. The brand's average product price rose 9.1% over the period to roughly $61.05, reflecting a steady upward pricing trajectory. This pricing strength was reinforced in the most recent tracked month, when the average price climbed 4.3% month-over-month to $63.61. Together, these Grips Intelligence datapoints point to a resilient brand leaning on Lowe's as its primary revenue driver while sustaining premium pricing momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dominator on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dominator.
BY REVENUE
Dominator sells 54% online and 46% offline. Online runs through 3 channels; offline through 1. Online share has moved from 55% in Feb to 60% in Jun.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 176K ratings on 3 channels, Dominator averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 176K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$46.00
Price
$194K
Revenue
$169.00
Price
$176K
Revenue
$36.32
Price
$107K
Revenue
$89.00
Price
$84K
Revenue
$389.00
Price
$76K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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