GRIPS CUSTOMERS & RESEARCH PARTNERS
Dixon dominated in-store channel sales during the first half of 2026, with Lowe's commanding 46.1% revenue share according to Grips Intelligence data (January-June 2026, tracked across Lowe's, Amazon, Newegg, and Menards). The brand achieved strong momentum with 25.6% overall revenue growth and a notable 20.8% increase in average product price since the beginning of the year. Amazon captured the second-largest revenue share at 37.6%, while the brand's average product price reached $5.19 across the tracked period. This pricing power combined with dominant retail positioning signals robust market performance for Dixon's offline presence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dixon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dixon.
BY REVENUE
Dixon sells 67% online and 33% offline. Online runs through 3 channels; offline through 2. Online share has moved from 60% in Feb to 77% in Jun.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 300K ratings on 4 channels, Dixon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 300K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.35
Price
$24K
Revenue
$9.49
Price
$20K
Revenue
$5.53
Price
$14K
Revenue
$26.68
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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