GRIPS CUSTOMERS & RESEARCH PARTNERS
Dirt Devil, owned by Techtronic Industries (OTC: TTNDY), dominated in-store retail during the first half of 2026, with Amazon commanding 81.1% of revenue share according to Grips Intelligence data. The brand achieved an average product price of $49.60 while maintaining presence across major retailers including Menards and Home Depot. Overall offline performance demonstrated resilience with 11.2% revenue growth from the start of the period, though recent monthly trends showed a 2.5% decline in the most recent period. With online retail channels tracked from January through June 2026, Dirt Devil's concentration on Amazon highlights its strong digital retail positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dirt Devil on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dirt Devil.
BY REVENUE
Dirt Devil sells 85% online and 15% offline. Online runs through 2 channels; offline through 2.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 780K ratings on 3 channels, Dirt Devil averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 780K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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