Direct Wicker

Direct Wicker Market Overview

Direct Wicker, owned by private Los Angeles-based Direct Wicker Corporate, generated in-store revenue across two major retail channels during the first eight months of 2026, with Lowe's commanding a dominant 74% share compared to Home Depot's 26%. The brand's average product price stood at $1,241.81 across its portfolio, though prices climbed 19.1% over the period, reaching $1,377.88 in the most recent month tracked. Despite the notable price appreciation, overall revenue contracted 4.2% since the beginning of the data period, with a steeper 2.9% decline in the final month, according to data from Grips Intelligence. Top-performing SKUs ranged significantly in price, from $1,479 to $3,559, suggesting a premium positioning within the outdoor furniture category.