Direct Wicker

Direct Wicker Market Overview

Let me verify whether Direct Wicker is publicly traded before writing the overview.Direct Wicker appears to be a privately held, brand-direct operation based in California, so I'll omit any ticker. According to Grips Intelligence in-store data, Direct Wicker's offline retail presence across Lowe's and Home Depot from January 1 to June 30, 2026 was concentrated on just two channels, with Lowe's accounting for 70.7% of year-to-date revenue and Home Depot making up the remaining 29.3%. During the tracked timeseries period of April 1 to June 30, 2026, revenue momentum weakened notably, dropping 19.4% versus the prior month and declining 48.6% overall across the quarter. Pricing also softened, with the average price falling to $1,150.37—a 12.1% month-over-month decrease and a 12.4% decline over the period. The brand carried a relatively premium positioning, reflected in an average product price of $1,240.66. Its top-performing assortment skewed toward higher-priced dining and conversation sets, ranging up to roughly $3,099 for a 13-piece patio sofa conversation set.