GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll check whether Dalen is publicly traded before writing the overview.Dalen Products is a private company based in Knoxville, Tennessee, so I'll omit any ticker. Based on Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Lowes.com, AceHardware.com, and HomeDepot.com, Dalen's in-store performance saw revenue grow 47.3% over the period. Amazon led the channel mix at 37.5% of revenue, followed by lowes.com at 25.3%, acehardware.com at 21.0%, and homedepot.com at 16.2%. The brand's average product price climbed 15.4% to $23.38, reflecting notable pricing gains across the tracked window. Grips Intelligence data also shows momentum was uneven, with revenue dipping 12.4% in the most recent month even as the longer-term trend stayed firmly positive. Together, these figures point to a brand with strong overall growth and rising price points but some near-term volatility to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 47% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dalen.
BY REVENUE
Dalen sells 63% online and 37% offline. Online runs through 3 channels; offline through 2. Online share has moved from 51% in Feb to 72% in Jun.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 252K ratings on 4 channels, Dalen averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 252K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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