GRIPS CUSTOMERS & RESEARCH PARTNERS
Dalen Products, a privately owned, family-operated company based in Knoxville, Tennessee, generated an average product price of $24.08 across in-store channels tracked from January through August 2026, according to data from Grips Intelligence. Amazon dominated the brand's revenue share at 36.1%, followed by Lowe's (25.5%), Ace Hardware (19.8%), and Home Depot (17.2%), with Menards representing just 1.4% of sales. The brand experienced a significant 27.1% overall revenue decline over the analysis period, though average prices remained relatively stable with only a 3.8% decrease since the start of the year. Most recently, revenue dropped an additional 7.1% in the latest tracked month, signaling continued pressure on performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dalen.
BY REVENUE
Dalen sells 65% online and 35% offline. Online runs through 3 channels; offline through 3. Online share has moved from 29% in Apr to 67% in Aug.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 133K ratings on 5 channels, Dalen averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 133K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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