GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom Building Products saw in-store revenue decline 8.3% in the most recent month, according to data from Grips Intelligence tracking home improvement retailers for January through June 2026. The brand's average product price declined 2.8% over the period to $25.73, while maintaining a near-perfect channel balance with Home Depot capturing 52.9% of revenue share and Ace Hardware accounting for 46.4%. Higher-priced SKUs like RedGard waterproofing membrane products generated significant revenue on Home Depot shelves, with single units reaching $194 price points, indicating strong performance in premium professional-grade offerings. The recent sales momentum deceleration suggests market headwinds for the brand despite its dominant positioning across major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Custom Building Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Custom Building Products.
BY REVENUE
Custom Building Products sells 54% online and 46% offline. Online runs through 2 channels; offline through 1.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 3.36M ratings on 2 channels, Custom Building Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.36M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$74.99
Price
$201K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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