GRIPS CUSTOMERS & RESEARCH PARTNERS
Coleman Cable, owned by private company Southwire, generated an average product price of $16.41 across in-store channels from January through August 2026, according to Grips Intelligence data. Ace Hardware dominated the brand's channel mix with 69.2% of revenue share, followed distantly by Amazon at 25.7%, while Lowe's and Home Depot combined for just 5.2%. Revenue experienced a slight 0.6% decline over the tracking period, though average pricing showed modest resilience with a 0.9% increase overall. The brand's top-performing products centered on primary wire offerings priced around $14.99, maintaining consistent pricing across multiple gauges and colors.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Coleman Cable on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman Cable.
BY REVENUE
Coleman Cable sells 30% online and 70% offline. Online runs through 3 channels; offline through 1.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 26K ratings on 4 channels, Coleman Cable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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