GRIPS CUSTOMERS & RESEARCH PARTNERS
Char Coir, owned by GrowGeneration Corp. (NASDAQ: GRWG), generated an average product price of $97.50 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue is heavily concentrated on Lowe's.com, which captured 61.6% of total revenue, with Home Depot.com accounting for the remaining 38.4%. Recent performance shows concerning momentum, with revenue declining 32.0% in the most recent measured period and dropping 10.2% overall since the beginning of the tracked timeframe. Average pricing has contracted 7.0% in the latest month, though long-term pricing increased modestly by 3.0% year-to-date.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Char Coir on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Char Coir.
BY REVIEW COUNT
Across 1.58K ratings on 2 channels, Char Coir averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 1.58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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