GRIPS CUSTOMERS & RESEARCH PARTNERS
Casio (OTCPK: CSIOY) dominates in-store retail through Amazon at 93.4% revenue share according to Grips Intelligence data from January to June 2026, though the brand experienced significant headwinds with overall revenue declining 16.3% during this period. The average product price of $36.60 declined 7.4% year-over-year, with average pricing dropping 2.8% in the most recent month tracked (April to June 2026). Premium offerings on Newegg, including G-SHOCK watches priced above $300, represent a notable contrast to the sub-$25 average prices dominating Amazon's portfolio. Casio's heavy reliance on a single online channel presents both concentration risk and limited diversification, with Office Depot and Newegg contributing only 4.6% and 1.9% of revenue respectively.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CASIO.
BY REVIEW COUNT
Across 10M ratings on 3 channels, CASIO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 10M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.86
Price
$613K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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