GRIPS CUSTOMERS & RESEARCH PARTNERS
CASIO (TSE: 6952) demonstrated strong in-store performance across the first eight months of 2026, with overall revenue growing 32.1% year-to-date according to Grips Intelligence data. The brand's average product price stands at $34.01, though pricing has declined 11.8% since the beginning of the tracked period, reflecting competitive pressure in the retail channel mix. Amazon dominates CASIO's in-store revenue share at 93.3%, with Office Depot and Newegg capturing 4.1% and 2.2% respectively. Recent momentum accelerated in the final quarter tracked, with revenue climbing 18.4% month-over-month as average prices contracted further to $30.40, suggesting a shift toward value-oriented positioning to drive volume growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CASIO.
BY REVIEW COUNT
Across 7.5M ratings on 3 channels, CASIO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 7.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.51
Price
$334K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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