GRIPS CUSTOMERS & RESEARCH PARTNERS
Camillus maintains a dominant in-store footprint with 85.4% of retail revenue generated through Menards from January to June 2026, followed by significantly smaller online channel contributions from Amazon at 13.2% and Home Depot at 1.4%, according to data from Grips Intelligence. Average product price increased 3.2% over the six-month period to $22.66, demonstrating pricing strength in the in-store retail channel. Despite modest revenue growth headwinds with a 0.7% overall decline, the brand's concentrated retail distribution and upward pricing trajectory suggest resilience in outdoor retail markets. The data covers both online and offline channels tracked through major home improvement and sporting goods retailers during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Camillus.
BY REVENUE
Camillus sells 15% online and 85% offline. Online runs through 2 channels; offline through 1. Online share has moved from 29% in Feb to 16% in Jun.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 15K ratings on 3 channels, Camillus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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