GRIPS CUSTOMERS & RESEARCH PARTNERS
Camillus, owned by GSM Outdoors (a Platinum Equity portfolio company), generated in-store revenue growth of 4.6% across the tracked period from January to August 2026, according to Grips Intelligence data. The brand's average product price stands at $22.16, with a modest overall price increase of 1.2% since the beginning of the year. Menards.com dominates the channel mix with an 86.7% revenue share, while Amazon and Home Depot represent 9.2% and 4.1% respectively. Recent momentum softened slightly with a 3.3% month-over-month revenue decline in the most recent period, though average pricing decreased 2.8% during the same timeframe. The brand's portfolio spans multiple product tiers, with select offerings on Home Depot reaching price points above $300.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Camillus.
BY REVENUE
Camillus sells 13% online and 87% offline. Online runs through 2 channels; offline through 1. Online share has moved from 0% in Apr to 15% in Aug.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 6K ratings on 3 channels, Camillus averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.03
Price
$1.89K
Revenue
$329.99
Price
$990
Revenue
$77.90
Price
$701
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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