GRIPS CUSTOMERS & RESEARCH PARTNERS
Bushnell's offline in-store performance during the first half of 2026 shows strong momentum, with revenue growing 27.6% since the start of the year according to data from Grips Intelligence tracking Amazon channels from January through June. The brand, owned by Revelyst (NYSE: GEAR), demonstrated particularly notable expansion in average product pricing, which increased 8.8% over the period to $190.50. Premium products including the Tour V7 Shift Laser Rangefinder at $499.99 and the Tour Hybrid Laser Rangefinder at $399.99 drove strength in the rangefinder category, with most sales concentrated on a single retail channel. The exceptional price growth trajectory combined with double-digit revenue expansion underscores solid consumer demand for the brand's premium positioning in the market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Bushnell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bushnell.
BY REVIEW COUNT
Across 342K ratings on 1 channel, Bushnell averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 342K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.99
Price
$522K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
