GRIPS CUSTOMERS & RESEARCH PARTNERS
Burro Brand, a private family business operated by Jim Frey and son Jame', generated an average product price of $38.53 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand demonstrated strong momentum with revenue climbing 19.3% over the tracked period, while recent monthly performance showed a 12.8% increase compared to the prior month. Distribution is heavily concentrated on lowes.com, which captured 97.1% of revenue share, with homedepot.com accounting for the remaining 2.9%. Despite solid revenue growth, average pricing declined slightly by 0.5% overall and 1.0% in the most recent month, suggesting potential competitive pricing pressures in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Burro Brand on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Burro Brand.
BY REVIEW COUNT
Across 1.23K ratings on 2 channels, Burro Brand averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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