Home/Insights/Brands/Armstrong FlooringProduct Intelligence - 2026 YTD USA

Armstrong Flooring

700K+

Products Sold, Jan to Jun 2026

750+

# Offline Stores

$17.31

Avg. Price

4.2

Avg. Rating

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Armstrong Flooring Market Overview

I need to verify whether Armstrong Flooring is publicly traded before writing this overview.The stock is now delisted from NYSE and trades only as a near-worthless OTC penny stock (AFIIQ) following bankruptcy, so I'll omit the ticker as it wouldn't be meaningful/reliable for a current market overview. According to Grips Intelligence, Armstrong Flooring's in-store performance from January 1 to June 30, 2026 (tracked across Home Depot, Lowe's, and Menards) showed revenue growth of 12.7% over the period, with an average product price of $17.36. Home Depot dominated the brand's distribution, accounting for 77.1% of revenue share, followed by Lowe's at 20.2% and Menards at just 2.7%. In the most recent quarter (April 1 to June 30, 2026), revenue grew 7.2% month-over-month while the average price dipped to $14.02, a 7.5% monthly decline. Despite that recent price softening, Grips Intelligence data shows the average price still rose 2.6% across the full period. This concentration of nearly four-fifths of revenue at a single retailer highlights a heavy reliance on Home Depot for the brand's offline sales.

Revenue Share by Channel
Data covers Home Depot, Lowe's, Menards

Armstrong Flooring's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 13% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Armstrong Flooring's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.

Average price

Absolute values in $

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Armstrong Flooring's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Armstrong Flooring on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Armstrong Flooring's channels

REVENUE SHARE

Revenue distribution across tracked channels for Armstrong Flooring.

Channels by revenue share

Distribution in %

Armstrong Flooring's online vs offline revenue split

BY REVENUE

Armstrong Flooring sells 90% online and 10% offline. Online runs through 2 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

90%

10%

Offline

Online channels

90%

HomeDepot.com
Lowes.com

Offline channels

10%

Lowe's stores
Menards stores

Armstrong Flooring's customer ratings

BY REVIEW COUNT

Across 285K ratings on 3 channels, Armstrong Flooring averages 4.2. Most reviews for the products are in the 4.0–4.2 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 285K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Armstrong Flooring

BY REVENUE

Home Depot
Home Depot
#1Imperial Texture VCT 12 in. x 12 in. Sterling Standard Excelon Commercial Vinyl Tile (45 sq. ft./case)

$96.73

Price

$1.6M

Revenue

#2Imperial Texture Washed Linen Standard Excelon 12x12 Water Resistant Glue-Down Vinyl Floor Tile (45 sq. ft./case)

$93.41

Price

$954K

Revenue

#3Imperial Texture Charcoal 12x12 Water Resistant Glue-Down Vinyl Floor Tile (45 sq. ft./case)

$89.60

Price

$553K

Revenue

#4Imperial Texture VCT 12 in. x 12 in. Fortress White Standard Excelon Commercial Vinyl Tile (45 sq. ft. / case)

$89.55

Price

$521K

Revenue

#5Imperial Texture VCT 12 in. x 12 in. White Out Standard Excelon Commercial Vinyl Tile (45 sq. ft. / case)

$92.24

Price

$393K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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