GRIPS CUSTOMERS & RESEARCH PARTNERS
Brookstone, owned by Bluestar Alliance, demonstrates heavily concentrated in-store retail distribution with Amazon commanding 91.8% of revenue share across tracked channels during the first eight months of 2026. The brand's average product price of $24.26 declined 7.2% year-to-date despite a modest 0.7% monthly increase in average pricing through August, signaling potential margin pressure. Revenue growth accelerated to 8.2% overall, driven partly by a 3.7% month-over-month increase in the most recent period tracked. According to Grips Intelligence data from January through August 2026, Menards.com and Home Depot.com represent secondary channels at 6.2% and 1.5% revenue share respectively, with notably different product assortments suggesting distinct positioning strategies across retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brookstone on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brookstone.
BY REVENUE
Brookstone sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 184K ratings on 3 channels, Brookstone averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 184K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.54
Price
$127K
Revenue
$25.01
Price
$122K
Revenue
$24.99
Price
$122K
Revenue
$33.46
Price
$105K
Revenue
$24.99
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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