Brinks (NYSE: BCO) demonstrates strong in-store retail performance across the first eight months of 2026, according to Grips Intelligence data, with Menards commanding a dominant 65.1% revenue share compared to Amazon's 20.8% and other major retailers. Overall revenue grew 4.6% during the analysis period, while the average product price of $18.20 experienced a slight 0.5% decline, suggesting competitive pricing pressure across channels. Top-performing products span a wide range of price points, from budget-friendly items like the 2-3/4" Stainless Steel Discus Padlock at $13.79 to premium commercial-grade solutions exceeding $200, indicating diverse market penetration. The brand's product mix heavily favors padlocks and security bars across Menards and Lowe's, while Amazon showcases higher-ticket commercial hardware and door security solutions. Consistent month-over-month growth of 3.8% in the most recent period suggests sustained market momentum for the security and hardware category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brinks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brinks.
BY REVENUE
Brinks sells 26% online and 74% offline. Online runs through 3 channels; offline through 3. Online share has moved from 6% in Apr to 26% in Aug.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 205K ratings on 5 channels, Brinks averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$48.70
Price
$39K
Revenue
$49.37
Price
$35K
Revenue
$49.52
Price
$16K
Revenue
$28.32
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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