GRIPS CUSTOMERS & RESEARCH PARTNERS
Border Concepts saw significant in-store performance headwinds in H1 2026 (January-June), with revenue declining 22.3% overall across the data period tracked by Grips Intelligence across online retail channels Ace Hardware and Home Depot. Ace Hardware commanded the vast majority of channel share at 80.4%, while Home Depot represented 18.9%, indicating concentrated online distribution. Average product pricing increased 6.0% month-over-month in the most recent tracked period, yet the overall average price declined 3.8% since the start of the measurement window, reflecting mixed pricing momentum. The brand's top-performing products across channels ranged from $5.99 to $24.99, with ceramic planters commanding premium positioning in the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Border Concepts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Border Concepts.
BY REVENUE
Border Concepts sells 20% online and 80% offline. Online runs through 2 channels; offline through 1.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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