GRIPS CUSTOMERS & RESEARCH PARTNERS
Border Concepts, a private company backed by Monument MicroCap Partners, demonstrates heavily concentrated in-store channel performance with Ace Hardware commanding 84.8% of revenue share year-to-date from January through August 2026, according to data from Grips Intelligence. The brand's average product price stands at $14.40, though pricing varies significantly across retailers, with Home Depot offerings averaging substantially higher at $46–$68 compared to Ace Hardware's $5.99–$24.99 range. Recent momentum has softened, with overall revenue declining 11.4% since the beginning of the tracked period and a 3.9% month-over-month drop in the most recent month. Home Depot and Lowe's represent minimal revenue contributors at 14.1% and 1.1% respectively, indicating Border Concepts maintains a dominant position within the Ace Hardware offline channel but faces limited distribution breadth across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Border Concepts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Border Concepts.
BY REVENUE
Border Concepts sells 13% online and 87% offline. Online runs through 2 channels; offline through 1.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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