GRIPS CUSTOMERS & RESEARCH PARTNERS
BOAHAUS dominated in-store retail during H1 2026 (January-June), with Home Depot accounting for 74.2% of revenue share, according to data from Grips Intelligence. The brand faced significant headwinds in Q2, with revenue declining 52.9% since the start of the year, while average product prices decreased 5.7% overall. Despite the downturn, BOAHAUS maintained a strong average product price of $266.10, suggesting a premium positioning within the category. The brand's reliance on Home Depot for three-quarters of its sales underscores its dependence on a single retail channel during a period of notable market contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 53% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BOAHAUS on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BOAHAUS.
BY REVENUE
BOAHAUS sells 90% online and 10% offline. Online runs through 2 channels; offline through 1. Online share has moved from 99% in Feb to 0% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVENUE
$406.92
Price
$9.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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