GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online data from January through August 2026 tracked by Grips Intelligence, Baxton Studio, owned by privately held Wholesale Interiors, Inc., demonstrates a heavily concentrated retail strategy with Home Depot representing 96.8% of revenue share. The brand maintains an average product price of $274.65, with top-performing items ranging significantly from dining chairs around $205 to bedroom sets exceeding $1,300. Recent performance shows modest revenue growth of 0.2% in the final tracked month, though overall revenue declined 3.8% since the beginning of the data period, reflecting a challenging market environment. Price trends indicate slight compression, with average prices decreasing 4.1% in the most recent month despite a marginal 0.3% increase year-to-date. The extreme retail concentration on Home Depot's online platform underscores both the brand's market positioning and its dependency on a single major channel for distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Baxton Studio on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Baxton Studio.
BY REVIEW COUNT
Across 70K ratings on 2 channels, Baxton Studio averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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