GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January through June 2026, Blazer International experienced significant in-store market challenges with revenue declining 33.3% over the period. The brand maintained dominant distribution on Menards.com capturing 52.5% of total revenue share, followed by Amazon at 26.3% and Lowes.com at 21.2%. Average product pricing decreased 4.3% throughout the six-month window, falling from an initial level to $17.26 by the most recent month tracked. Premium product performance on Menards showed strength, with top SKUs like the 24-inch LED Light Bar commanding $59.26 and the LED Strobe Light Kit priced at $24.78, demonstrating consistent demand for specialty lighting solutions despite overall channel headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blazer International on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Blazer International.
BY REVENUE
Blazer International sells 31% online and 69% offline. Online runs through 2 channels; offline through 2. Online share has moved from 47% in Feb to 28% in Jun.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 23K ratings on 3 channels, Blazer International averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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