Black Gold

Black Gold Market Overview

I need to verify whether Black Gold's parent company is publicly traded before finalizing the overview.Black Gold's parent company is Sun Gro Horticulture, which is privately held, so I'll omit any ticker. According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Ace Hardware, Lowe's, and Amazon, Black Gold generated the vast majority of its revenue through acehardware.com, which accounted for a commanding 77.6% share, followed by lowes.com at 20.8% and Amazon at just 1.5%. The brand's average product price sat at $16.50 during the period, though pricing varied widely by channel—with Lowe's listings such as the Organic All Purpose Potting Mix 2 cu ft reaching nearly $40, well above comparable Ace Hardware SKUs. Momentum softened notably in the second quarter, as Grips Intelligence data shows revenue declined 29.1% over the timeseries window while the average selling price edged down 1.3%. The most recent tracked month bucked the pricing trend with a 5.7% month-over-month increase to $14.91, even as revenue fell 33.6% versus the prior month. Overall, the data points to a brand heavily concentrated in a single retail channel and facing meaningful revenue pressure heading into mid-2026.