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Bionic Steel, a brand by private family-owned company EMSON, demonstrates significant Amazon dominance with 80.9% of revenue share across tracked in-store and online channels from January to August 2026, according to Grips Intelligence data. The brand maintains an average product price of $41.71, though pricing has declined 5.8% over the tracked period, with recent months showing an 8.4% price decrease. Revenue performance has faced headwinds, dropping 30.8% since the beginning of the data period, with a 20.5% decline in the most recent month tracked. Secondary retail partners including Home Depot, Lowe's, and Ace Hardware collectively account for just under 19% of revenue share, highlighting Bionic Steel's heavy reliance on the Amazon channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bionic Steel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bionic Steel.
BY REVENUE
Bionic Steel sells 95% online and 5% offline. Online runs through 3 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 641K ratings on 4 channels, Bionic Steel averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 641K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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