GRIPS CUSTOMERS & RESEARCH PARTNERS
BILT HARD, owned by private Chinese company Shenzhen Runsensheng Trading Co., Ltd, generated an average product price of $154.21 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue composition is heavily skewed toward Amazon, which accounts for 72.7% of sales, while Lowe's represents 27.1% of the revenue mix. Despite an overall year-to-date growth of 12.2%, BILT HARD experienced an 11.5% revenue decline in the most recent month tracked, accompanied by a 7.4% decrease in average pricing since the beginning of the tracked period. The brand's portfolio spans across multiple price tiers, from budget-friendly options around $62.66 to premium offerings exceeding $3,200, demonstrating a diversified product strategy across both major retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BILT HARD on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BILT HARD.
BY REVIEW COUNT
Across 165K ratings on 2 channels, BILT HARD averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 165K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,283.32
Price
$158K
Revenue
$420.78
Price
$155K
Revenue
$2,399.99
Price
$108K
Revenue
$1,999.99
Price
$90K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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