Better Built

Better Built Market Overview

Better Built, owned by private company ProDriven Global Brands, demonstrates a concentrated retail distribution strategy with Lowe's commanding 58.8% of year-to-date revenue share, followed by Amazon at 24.0% and Home Depot at 17.2%, according to Grips Intelligence data from January through August 2026. The brand maintains a notable average product price point of $562.94 across in-store and online channels. Despite overall growth of 5.7% since the beginning of the tracked period, recent momentum shows signs of pressure with a 22.8% revenue decline in the most recent month tracked. Average pricing has remained relatively stable with a marginal 0.8% increase across the full period, indicating consistent positioning despite volume fluctuations. The heavy reliance on a single retail partner presents both a significant revenue driver and potential concentration risk for the brand's performance trajectory.