Behlen, a privately held, family-owned manufacturer headquartered in Nebraska since 1984, generated an average product price of $142.80 across in-store channels tracked by Grips Intelligence from January through August 2026. The brand's revenue is heavily concentrated on homedepot.com, which accounts for 72.1% of total sales, with acehardware.com representing the remaining 27.9% of channel share. While the most recent monthly period showed a 5.7% revenue increase, overall performance declined 20.8% since the beginning of the tracked data period. Average pricing remained relatively stable with a marginal 0.1% decrease in the latest month, though prices have risen 3.3% cumulatively since the start of the year-to-date analysis.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Behlen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behlen.
BY REVENUE
Behlen sells 68% online and 32% offline. Online runs through 1 channel; offline through 1.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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