Home/Insights/Brands/BehlenProduct Intelligence - 2026 YTD USA

Behlen

300+

Products Sold, Jan to Jun 2026

5+

# Offline Stores

$150.82

Avg. Price

4.5

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Behlen Market Overview

Let me verify whether Behlen or its parent company is publicly traded before finalizing the overview.Behlen's parent, Behlen Mfg. Co., is confirmed to be a private company, so I'll omit any ticker. According to offline retail data from Grips Intelligence spanning January 1 to June 30, 2026, Behlen's in-store sales were tracked across homedepot.com and acehardware.com, with an average product price of $150.87. Home Depot led distribution with a 57.6% revenue share, while Ace Hardware accounted for the remaining 42.4%. Momentum weakened notably over the period, with revenue falling 55.2% overall and declining a further 15.3% month-over-month. Average pricing proved more resilient, edging up 2.1% across the timeframe despite an 8.1% monthly dip to $141.96. Behlen's parent, Behlen Mfg. Co., remains privately held, underscoring the value of this granular channel-level visibility into an otherwise opaque player.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware

Behlen's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 55% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Behlen's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Behlen's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Behlen on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Behlen's channels

REVENUE SHARE

Revenue distribution across tracked channels for Behlen.

Channels by revenue share

Distribution in %

Behlen's online vs offline revenue split

BY REVENUE

Behlen sells 58% online and 42% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

58%

42%

Offline

Online channels

58%

HomeDepot.com

Offline channels

42%

Ace Hardware stores

Top products for Behlen

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved