GRIPS CUSTOMERS & RESEARCH PARTNERS
Beats by Dr. Dre, owned by Apple Inc. (NASDAQ: AAPL), demonstrated exceptional growth with revenue surging 697.8% during the January–August 2026 period according to Grips Intelligence in-store data tracking. The brand's average product price climbed 67.3% year-to-date, reaching $215.03 by late August, reflecting strong pricing momentum across the portfolio. Lowe's dominated the channel landscape with an 83.0% revenue share, while Amazon captured the remaining 17.0%, positioning traditional retail as the primary sales driver. Premium offerings like the Beats Studio Pro variants dominated top-performing SKUs, with prices ranging from $242 to $280, signaling robust demand for higher-end positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 698% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 67% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Beats by Dr. Dre on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Beats by Dr. Dre.
BY REVENUE
Beats by Dr. Dre sells 86% online and 14% offline. Online runs through 2 channels; offline through 1. Online share has moved from 1% in Apr to 98% in Aug.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 13K ratings on 2 channels, Beats by Dr. Dre averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$138.67
Price
$146K
Revenue
$270.99
Price
$54K
Revenue
$242.51
Price
$48K
Revenue
$279.99
Price
$40K
Revenue
$279.99
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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