GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify the parent company's stock ticker before writing the overview.According to Grips Intelligence, Beats by Dr. Dre—a wholly owned subsidiary of Apple (NASDAQ: AAPL)—saw its in-store revenue decline 43.9% across the tracked period, with sales tracked at Amazon and lowes.com from January 1 to June 30, 2026. Amazon led distribution with a 57.3% revenue share, while lowes.com accounted for the remaining 42.7%. The brand's average product price held at $130.85, dipping only 0.7% overall despite a sharper 3.6% month-over-month decline to $128.51 in the most recent period. These figures point to relative pricing stability even as top-line momentum softened. The offline data underscores a channel mix concentrated between just two retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Beats by Dr. Dre on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Beats by Dr. Dre.
BY REVENUE
Beats by Dr. Dre sells 59% online and 41% offline. Online runs through 2 channels; offline through 1. Online share has moved from 75% in Feb to 55% in Jun.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 15K ratings on 2 channels, Beats by Dr. Dre averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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