GRIPS CUSTOMERS & RESEARCH PARTNERS
Barenbrug, a private, family-owned Dutch company operating through the Royal Barenbrug Group, generated strong in-store performance across major retail channels from January through August 2026, according to Grips Intelligence data. The brand achieved an 18.1% overall revenue increase during the period, with ace hardware.com commanding 55.5% of revenue share, followed by lowes.com at 29.9%, while average product pricing rose 18.7% year-to-date to $39.98. Most recently, the brand experienced an 88.3% month-over-month revenue spike with average prices climbing 22.6% to $45.08, signaling strong momentum in the competitive retail landscape. Distribution remains concentrated among five major online retailers, with menards.com, Amazon, and homedepot.com collectively accounting for less than 15% of revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Barenbrug on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Barenbrug.
BY REVENUE
Barenbrug sells 41% online and 59% offline. Online runs through 3 channels; offline through 2.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 16K ratings on 5 channels, Barenbrug averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$106.86
Price
$74K
Revenue
$92.89
Price
$71K
Revenue
$22.27
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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