GRIPS CUSTOMERS & RESEARCH PARTNERS
Aspects, the independently owned brand, generated 78.9% of its in-store and online revenue through Amazon during the first eight months of 2026, according to Grips Intelligence data, while maintaining a $38.50 average product price across channels. The brand experienced significant headwinds over the period, with overall revenue declining 35.9% since the beginning of the year, though average prices increased 5.3% in the same timeframe. Secondary distribution through menards.com accounted for 17.3% of revenue share, with lowes.com representing just 3.6%, indicating heavy reliance on Amazon for sales velocity. Top-performing products on Menards included the Huxley Black 46" LED Ceiling Light at $88.99, suggesting strong consumer demand for premium-priced offerings in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Aspects on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Aspects.
BY REVENUE
Aspects sells 82% online and 18% offline. Online runs through 2 channels; offline through 1. Online share has moved from 7% in Apr to 80% in Aug.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 52K ratings on 3 channels, Aspects averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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