AR Blue Clean, a subsidiary of privately-owned Italian company Annovi Reverberi S.p.A., demonstrated mixed performance across in-store and online channels from January through August 2026, according to Grips Intelligence data. The brand maintained a near-even split between its two largest online retailers, with Lowe's commanding 46.7% of revenue share and Home Depot capturing 45.3%, while Ace Hardware represented a smaller 7.5% channel contribution. Average product pricing increased 19.6% over the period, reaching $202.61, though recent months showed volatility with a 19.7% price decrease in the most recent tracked period. Revenue growth of 23.9% year-to-date was tempered by a significant 53.1% monthly decline in the final measurement window, signaling shifting demand dynamics. Top-performing SKUs ranged from $275.75 to $399.37, indicating strong positioning in the premium segment of the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AR Blue Clean on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AR Blue Clean.
BY REVENUE
AR Blue Clean sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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