GRIPS CUSTOMERS & RESEARCH PARTNERS
Altitude, owned by private Canadian beverage company PilotsFriend, demonstrates heavy reliance on in-store retail channels with Lowe's commanding 80.8% of revenue share year-to-date, according to Grips Intelligence data from January through August 2026. The brand maintains a premium positioning with an average product price of $163.42, which has increased 2.8% since the beginning of the measured period. However, recent performance shows concerning momentum, with revenue declining 17.0% in the most recent month tracked and 11.4% overall across the analysis window. Menards.com and Home Depot capture the remaining revenue share at 14.6% and 4.7% respectively, indicating a highly concentrated distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Altitude on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Altitude.
BY REVENUE
Altitude sells 10% online and 90% offline. Online runs through 2 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 6.7K ratings on 3 channels, Altitude averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$181.54
Price
$30K
Revenue
$187.68
Price
$19K
Revenue
$198.49
Price
$12K
Revenue
$204.73
Price
$9.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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