Home/Insights/Social platform market shareJan, 2025 - Oct, 2025
Canada

Social platform market share

This report analyzes traffic from different social media platforms on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Social platform market share

Traffic share by social platform

The share of traffic by social platform

60%
Facebook
27%
Youtube
13%
Instagram

Sessions share over time by social platform

Share of sessions in % from Jan, 2025 to Oct, 2025
Facebook
Youtube
Instagram

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Conversion rate by social platform

The conversion rate by social platform

1.1%
Instagram
0.85%
Facebook
0.28%
Youtube

Conversion rate over time by social platform

Conversion rate from Jan, 2025 to Oct, 2025
Instagram
Facebook
Youtube

Average order value by social platform

The average order value by social platform

$81
Facebook
$41
Instagram
$36
Youtube

Average order value by social platform

Absolute values in $ from Jan, 2025 to Oct, 2025
Facebook
Instagram
Youtube


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