GRIPS CUSTOMERS & RESEARCH PARTNERS
Yellow Jacket, a brand of privately held Ritchie Engineering Company, Inc., demonstrates strong in-store retail performance with an average product price of $64.34 across tracked channels from January to August 2026. According to Grips Intelligence data, Amazon dominates the brand's revenue share at 75%, followed distantly by Ace Hardware (10.6%), Home Depot (8.3%), Lowe's (3.6%), and Menards (2.4%). Average pricing declined 2.1% over the period, with products ranging from $17.56 to $314.60 across the retailer lineup. The brand experienced modest overall growth of 2.8% across the tracked period, though recent momentum softened with a 5.5% month-over-month revenue decline in the latest reporting window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Yellow Jacket on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yellow Jacket.
BY REVENUE
Yellow Jacket sells 86% online and 14% offline. Online runs through 3 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 126K ratings on 5 channels, Yellow Jacket averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 126K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$67.44
Price
$190K
Revenue
$249.99
Price
$185K
Revenue
$44.99
Price
$161K
Revenue
$249.99
Price
$133K
Revenue
$194.92
Price
$123K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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