Yellow Jacket

Yellow Jacket Market Overview

I need to check whether Yellow Jacket or its parent company is publicly traded before writing the overview.Yellow Jacket is owned by Southwire (via Coleman Cable), which is a privately held company. I'll omit the ticker. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, Home Depot, Lowe's, and Menards, Yellow Jacket saw overall revenue decline 0.7% during the period alongside a modest 0.9% drop in average selling price to $64.19. Amazon dominated the brand's in-store sales mix, capturing a commanding 71.2% revenue share, far ahead of acehardware.com at 12.7% and homedepot.com at 7.9%. Grips Intelligence data further shows that Lowe's and Menards rounded out the channel mix with 5.3% and 2.8% shares, respectively. Yellow Jacket operates as a privately held brand under Southwire's Coleman Cable, so no public ticker applies. These figures underscore how heavily concentrated the brand's offline performance remains within a single dominant channel.