GRIPS CUSTOMERS & RESEARCH PARTNERS
Whink is owned by RPM International (NYSE: RPM), and according to Grips Intelligence data spanning January through June 2026 tracked across in-store retailers, the brand demonstrated moderate overall growth of 7.4% in revenue while experiencing a notable 9.0% monthly decline. The e-commerce landscape remains competitive with Whink competing alongside Krud Kutter, Mean Green, and Concrobium in RPM's consumer cleaning portfolio, as reflected in the near-equal revenue distribution between Ace Hardware (31.9%) and Menards (31.8%), with Amazon capturing 29.7% share. Average product pricing grew 7.4% throughout the period to $8.94, indicating successful price optimization despite the recent monthly sales contraction. The competitive three-way split among top retailers suggests Whink maintains meaningful shelf space and consumer demand across diverse retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Whink on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whink.
BY REVENUE
Whink sells 33% online and 67% offline. Online runs through 2 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 181K ratings on 4 channels, Whink averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 181K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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