GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify whether Viper (or parent company GLD Products) is publicly traded before writing the overview.GLD Products appears to be a private company, so I'll omit any ticker. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Best Buy, and homedepot.com, Viper's revenue declined 12.9% over the tracked period, though the most recent month posted a 16.2% month-over-month rebound. Amazon dominates Viper's revenue mix with an 83.4% share, far ahead of Best Buy at 9.8% and homedepot.com at 5.7%. Pricing showed upward momentum, with the average product price of $40.80 rising 6.8% across the period and jumping 10.9% month-over-month to $40.94 in the latest reading. This combination of strengthening prices and a late-period revenue rebound points to renewed momentum despite the overall half-year decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Viper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Viper.
BY REVENUE
Viper sells 91% online and 9% offline. Online runs through 2 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 784K ratings on 3 channels, Viper averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 784K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.68
Price
$268K
Revenue
$58.40
Price
$137K
Revenue
$40.71
Price
$83K
Revenue
$156.08
Price
$67K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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