GRIPS CUSTOMERS & RESEARCH PARTNERS
TruePower's in-store revenue performance reveals significant concentration risk, with Menards.com dominating 84.9% of total channel share according to data from Grips Intelligence spanning January-June 2026. Average product pricing declined 5.2% over the half-year period, with recent month-over-month decreases indicating sustained pricing pressure in the offline channel landscape. The brand's overall revenue contracted 5.1% since the start of the year, while Amazon and Home Depot together account for only 14.1% of revenue share, highlighting heavy dependence on a single retail partner. Current average pricing stands at $31.15, down from earlier in the period as competitive dynamics intensify across in-store categories.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for TruePower on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TruePower.
BY REVENUE
TruePower sells 16% online and 84% offline. Online runs through 2 channels; offline through 1. Online share has moved from 16% in Feb to 23% in Jun.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 9.3K ratings on 3 channels, TruePower averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 9.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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