Tornado

Tornado Market Overview

Tornado, owned by private Egyptian company El Araby Group, generated significant in-store revenue across major retail channels from January through August 2026, with Lowe's commanding 57.3% of total sales according to Grips Intelligence data. The brand's average product price stood at $199.27, though prices declined 18.5% overall during the tracked period, reflecting competitive pricing pressure in the market. Amazon captured 32.2% of revenue share while Home Depot held 10.5%, indicating strong omnichannel distribution across North America's leading home improvement retailers. Year-to-date performance showed 14.4% revenue growth despite a 6.3% monthly decline in the most recent period tracked, suggesting seasonal fluctuations in demand. Product offerings ranged from compact 12-inch models priced under $81 to industrial 30-inch units exceeding $203, positioning Tornado across multiple market segments from residential to commercial applications.