Home/Insights/Brands/TCLProduct Intelligence - 2026 YTD USA

TCL

100K+

Products Sold, Jan to Jun 2026

700+

# Offline Stores

$487.53

Avg. Price

4.3

Avg. Rating

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TCL Market Overview

I'll verify TCL's stock ticker before writing the overview.The parent company TCL Technology trades on the Shenzhen Stock Exchange under 000100, which isn't a standard US-style ticker I'd confidently express inline, so I'll omit the ticker to avoid ambiguity. According to Grips Intelligence in-store data, TCL generated 12.3% revenue growth across offline retail channels tracked between January 1 and June 30, 2026, with momentum accelerating to 16.0% month-over-month during the most recent period. Amazon led as the dominant channel with a 49.7% revenue share, followed closely by Best Buy at 39.3%, while homedepot.com (7.0%) and lowes.com (3.7%) rounded out the mix. The brand's average product price stood at $487.88, though pricing softened notably, declining 18.9% over the tracked window. This combination of double-digit revenue gains against a steep drop in average price points suggests TCL is driving volume through more competitive positioning. The concentration of nearly 90% of revenue across just two channels underscores the outsized importance of Amazon and Best Buy to the brand's distribution strategy.

Revenue Share by Channel
Data covers Amazon, Best Buy, Home Depot, Lowe's

TCL's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 12% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

TCL's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.

Average price

Absolute values in $

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TCL's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for TCL on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

TCL's channels

REVENUE SHARE

Revenue distribution across tracked channels for TCL.

Channels by revenue share

Distribution in %

TCL's online vs offline revenue split

BY REVENUE

TCL sells 58% online and 42% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

58%

42%

Offline

Online channels

58%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

42%

Best Buy stores
Lowe's stores

TCL's customer ratings

BY REVIEW COUNT

Across 489K ratings on 4 channels, TCL averages 4.3. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 489K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for TCL

BY REVENUE

Best Buy
Best Buy
#1TCL - 55" Class F35-Series 4K UHD HDR LED Smart Fire TV (2025)

$632.62

Price

$1.73M

Revenue

#2TCL - 75" Class QM6K Series 4K UHD HDR QD Mini LED Smart TV with Google TV (2025)

$682.44

Price

$1.72M

Revenue

#3TCL - 75" Class QM6K Series 4K UHD HDR QD Mini LED Smart TV with Google TV (2025)

$957.07

Price

$1.72M

Revenue

#4TCL - 75" Class F35-Series 4K UHD LED Smart Fire TV (2025)

$1,001.33

Price

$1.63M

Revenue

#5TCL - 65" Class F35-Series 4K UHD HDR LED Smart Fire TV (2025)

$612.87

Price

$1.5M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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