GRIPS CUSTOMERS & RESEARCH PARTNERS
Swan, owned by private UK company Sutton Venture Group, generated an average product price of $12.59 across in-store and online channels from January through August 2026, according to Grips Intelligence data. The brand's revenue is heavily concentrated on Ace Hardware with 40.6% share, followed by Amazon at 27.5% and Home Depot at 24.4%, with Lowe's capturing the remaining 7.5% of revenue year-to-date. Recent momentum showed an 18.0% month-over-month revenue increase in the final tracked period, though overall revenue declined 2.4% since the beginning of the year. Average pricing strengthened with an 11.5% increase in the most recent month despite a 3.7% overall decline since the start of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Swan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swan.
BY REVENUE
Swan sells 49% online and 51% offline. Online runs through 3 channels; offline through 2.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 309K ratings on 4 channels, Swan averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 309K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$476.17
Price
$32K
Revenue
$585.99
Price
$32K
Revenue
$798.70
Price
$20K
Revenue
$619.84
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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