Home/Insights/Brands/SterlingProduct Intelligence - 2026 YTD USA

Sterling

200K+

Products Sold, Jan to Jun 2026

1,100+

# Offline Stores

$271.43

Avg. Price

4.2

Avg. Rating

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Sterling Market Overview

I need to confirm whether Sterling (a Kohler brand) is publicly traded before writing the overview.Sterling's parent company Kohler is privately held, so I'll omit any ticker. Sterling, a brand under privately held parent Kohler, generated the majority of its in-store revenue through menards.com, which commanded a dominant 58.8% share according to Grips Intelligence data spanning January 1 to June 30, 2026 across Menards, Lowe's, Home Depot, and Amazon. Lowe's and Home Depot followed at 20.5% and 18.0% respectively, while Amazon trailed with just a 2.3% share. Over this period, overall revenue declined 8.0%, and the average product price fell 9.4% to an overall average of $275.19. In the most recent quarter tracked (April 1 to June 30, 2026), revenue slipped 2.6% versus the prior month even as the average price ticked up 2.6% to $246.91. These figures underscore a period of softening demand paired with downward pricing pressure across Sterling's retail channels.

Revenue Share by Channel
Data covers Menards, Lowe's, Home Depot, Amazon

Sterling's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Sterling's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.

Average price

Absolute values in $

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Sterling's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Sterling on Amazon.

Amazon

Categories by revenue share

Distribution in %

Sterling's channels

REVENUE SHARE

Revenue distribution across tracked channels for Sterling.

Channels by revenue share

Distribution in %

Sterling's online vs offline revenue split

BY REVENUE

Sterling sells 22% online and 78% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

22%

78%

Offline

Online channels

22%

HomeDepot.com
Amazon.com
Lowes.com

Offline channels

78%

Menards stores
Lowe's stores

Sterling's customer ratings

BY REVIEW COUNT

Across 585K ratings on 4 channels, Sterling averages 4.2. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 585K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Sterling

BY REVENUE

Amazon
Amazon
#1Goldegg 925 Sterling Silver Chain for Women, Diamond Cut 1mm Box Chain Lobster Claw Clasp Silver Jewelry Gifts for Women Mom Girlfriend

$15.28

Price

$252K

Revenue

#2925 Sterling Silver Chain Necklace for Women 16-24 Inch Silver Jewelry Gift

$9.49

Price

$119K

Revenue

#3Sterling Sunnywood Sports Premium Tetherball Set for Outdoor Backyard with Ball, Rope and Pole 10-1/2' Height

$130.34

Price

$114K

Revenue

#4Silver Compass Necklace for Women Birthday Gifts for Wife Anniversary Necklace for Women Rose Flower Birthstone Necklaces for Wife Jewelry for Womens Girlfriend Mom Daughter

$139.99

Price

$79K

Revenue

#5925 Sterling Silver Earring Hooks 150 PCS/75 Pairs,Ear Wires Fish Hooks,500pcs Hypoallergenic Earring Making kit with Jump Rings and Clear Silicone Earring Backs Stoppers (Silver)

$8.99

Price

$36K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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