GRIPS CUSTOMERS & RESEARCH PARTNERS
Step2, owned by private equity firm Aterian Investment Partners, generated an average product price of $107.60 across in-store channels from January through August 2026, according to Grips Intelligence. The brand's in-store revenue declined 21.8% over the period, with a notable 28.0% drop in the most recent measured month. Amazon dominates Step2's channel mix with 89.1% of revenue share, followed distantly by homedepot.com at 9.6% and lowes.com at 1.4%, reflecting heavy concentration in a single retail partner. Despite overall revenue headwinds, Step2's average selling price increased 1.6% in the final month of the tracked period, suggesting some pricing resilience even as volume declined.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Step2.
BY REVIEW COUNT
Across 1.69M ratings on 3 channels, Step2 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.93
Price
$11M
Revenue
$86.06
Price
$2.08M
Revenue
$220.05
Price
$1.6M
Revenue
$134.64
Price
$1.49M
Revenue
$89.99
Price
$920K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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