Step2

Step2 Market Overview

I need to verify whether Step2 or its parent company is publicly traded before writing the overview.Step2 is privately held (owned by private equity firm Aterian via Backyard Discovery), so I'll omit any ticker. According to Grips Intelligence in-store data, Step2 saw overall revenue grow 9.0% across the January 1–June 30, 2026 period spanning Amazon, homedepot.com, and lowes.com, with average product price rising 2.5% to $115.84. Amazon dominated the brand's channel mix, capturing an 86.7% revenue share, while homedepot.com and lowes.com trailed at 11.3% and 1.9% respectively. In the most recent quarter tracked (April 1–June 30, 2026), the average price slipped 1.2% month-over-month to $116.92, and revenue dipped 3.8% versus the prior month. Product pricing varied widely by channel, with Amazon best-sellers like the Tropical Rainforest Water Table averaging around $90, compared to premium Home Depot listings such as the Naturally Playful Adventure Lodge Swing Set nearing $1,479. This Grips Intelligence data underscores Step2's heavy reliance on Amazon and its steady upward pricing trajectory heading into mid-2026.