GRIPS CUSTOMERS & RESEARCH PARTNERS
SILJOY, a brand of privately held Sofary Lighting LLC, generated strong in-store performance across major home improvement retailers during the first eight months of 2026, with revenue climbing 21.2% overall according to data from Grips Intelligence. The brand maintains a heavily concentrated retail footprint, with Lowe's commanding 82.3% of revenue share compared to Home Depot's 17.1%, signaling significant dependence on a single channel. Average product pricing stands at $171.41, having increased 5.9% since the start of the tracked period, despite a recent 11.2% monthly dip as lower-priced items gained traction. SILJOY's portfolio spans price points from $132.46 to $476.11, with top-performing SKUs ranging across mid-range offerings between $149 and $259, indicating strong demand for mid-tier products in the home lighting and ceiling fan categories.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SILJOY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SILJOY.
BY REVIEW COUNT
Across 13K ratings on 2 channels, SILJOY averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$210.31
Price
$37K
Revenue
$239.99
Price
$31K
Revenue
$427.00
Price
$21K
Revenue
$130.90
Price
$10K
Revenue
$45.00
Price
$9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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