GRIPS CUSTOMERS & RESEARCH PARTNERS
Shaw Floors experienced in-store performance challenges from January to June 2026 according to data from Grips Intelligence, with overall revenue declining 19.2% year-to-date while average product prices increased 5.3%. The brand is a subsidiary of Berkshire Hathaway, Inc. (NYSE: BRK.B), with sales concentrated entirely through Home Depot at an average price point of $90.08. The brand's top-performing SKUs include vinyl plank flooring options priced between $70-72 per case, though recent months showed revenue growth of 4.0% paired with rising average prices at $93.06. Despite pricing gains and Home Depot's extensive retail footprint, Shaw Floors faces significant headwinds in overall market performance during the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Shaw Floors on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shaw Floors.
BY REVIEW COUNT
Across 40K ratings on 1 channel, Shaw Floors averages 4.1★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.1
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$71.67
Price
$1.23M
Revenue
$146.16
Price
$663K
Revenue
$71.67
Price
$590K
Revenue
$71.67
Price
$501K
Revenue
$70.80
Price
$497K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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