GRIPS CUSTOMERS & RESEARCH PARTNERS
Rubberific demonstrates strong in-store retail concentration according to data from Grips Intelligence, with Lowe's commanding 64.4% of online revenue share compared to Amazon's 35.5% during the January–June 2026 period. The brand's average product price stands at $15.27, yet premium offerings on Amazon reach nearly $55 for multi-packs, indicating significant price stratification across channels. While recent months showed a notable 15.8% revenue decline in the most recent month tracked, the overall performance across both platforms declined marginally by 0.2% from the beginning to mid-2026. Rubberific's pricing strategy has shifted materially, with average prices increasing 25.6% over the measured timeframe, reflecting a strategic repositioning toward higher-value product tiers in the competitive outdoor home improvement market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rubberific.
BY REVENUE
Rubberific sells 57% online and 43% offline. Online runs through 2 channels; offline through 1.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 132K ratings on 2 channels, Rubberific averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 132K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.99
Price
$39K
Revenue
$39.99
Price
$32K
Revenue
$24.99
Price
$30K
Revenue
$39.99
Price
$26K
Revenue
$54.95
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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