GRIPS CUSTOMERS & RESEARCH PARTNERS
Rockwool, a brand of Rockwool A/S (Nasdaq Copenhagen: ROCK B), demonstrated strong in-store momentum during the first eight months of 2026, with overall revenue climbing 20.7% across tracked channels. The brand maintains a dominant presence on Lowe's, which accounted for 92.3% of revenue share, while Home Depot contributed 7.0%. Average product pricing held relatively stable at $90.98, though prices declined 3.3% over the period, reflecting competitive positioning in the market. Most recently, the brand achieved 17.4% month-over-month revenue growth, signaling sustained momentum heading into the latter part of 2026. According to Grips Intelligence's offline retail tracking data, Rockwool's performance underscores its strong market penetration among major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rockwool on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwool.
BY REVENUE
Rockwool sells 7% online and 93% offline. Online runs through 1 channel; offline through 1. Online share has moved from 9% in Apr to 2% in Aug.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 29K ratings on 2 channels, Rockwool averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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