GRIPS CUSTOMERS & RESEARCH PARTNERS
Razor-Back, a brand of The AMES Companies (a subsidiary of Griffon Corporation, NYSE: GFF), generated an average product price of $60.45 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand demonstrates heavy concentration on Home Depot's e-commerce platform, which captured 87.3% of revenue share, while Ace Hardware and Lowe's accounted for 10.5% and 2.2% respectively. Average pricing increased 5.2% in the most recent month tracked, reflecting a modest upward trend of 0.1% overall across the eight-month period. Home Depot's product mix skews toward higher-priced multi-packs and bundled sets, with the 5-Piece Heavy-Duty Pro Pack retailing at $450.46, while Ace Hardware emphasizes individual tools at lower price points ranging from $29.99 to $54.99. Overall revenue declined 11.6% across the tracked period, suggesting seasonal or promotional fluctuations in the brand's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Razor-Back.
BY REVENUE
Razor-Back sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 134K ratings on 3 channels, Razor-Back averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 134K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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