GRIPS CUSTOMERS & RESEARCH PARTNERS
Razor-Back dominates in-store retail channels with 87.6% of YTD revenue share on Home Depot's platform according to data from Grips Intelligence covering January through June 2026, while maintaining an average product price of $60.61. The brand experienced a notable recent monthly revenue surge of 7.7% from April to June 2026, though this growth occurred against a backdrop of overall YTD revenue decline of 15.6% since the start of the year. Average pricing increased 4.7% in the most recent month, signaling strategic positioning in the premium segment of the retail channels tracked. With Home Depot representing the overwhelming majority of sales volume at 87.6%, Razor-Back's market performance is heavily concentrated on a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Razor-Back.
BY REVENUE
Razor-Back sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 159K ratings on 3 channels, Razor-Back averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 159K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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