GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify Purple's stock ticker before writing the overview.According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Lowe's, Home Depot, and Amazon, Purple Innovation (NASDAQ: PRPL) saw revenue decline 3.8% over the period, with the most recent month down 3.1% versus the prior month. Lowe's dominated Purple's in-store sales mix with a 69.9% revenue share, far ahead of Home Depot at 19.3% and Amazon at 10.8%. The brand's average selling price climbed sharply, rising 32.2% over the period to $423.58 in the latest month, a 22.8% month-over-month jump. This pricing strength was reinforced by premium mattress lines, with Purple's Rejuvenate Firm King reaching an average price of $6,822.94 and the Restore Premier Firm Cal King at $4,515.18 on Lowe's. Overall, the data points to a strategic shift toward higher-priced offerings even as total revenue softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 32% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Purple.
BY REVIEW COUNT
Across 4.18M ratings on 3 channels, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$209.00
Price
$2.95M
Revenue
$29.99
Price
$1.13M
Revenue
$249.00
Price
$1.06M
Revenue
$159.00
Price
$878K
Revenue
$209.00
Price
$650K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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