Home/Insights/Brands/Pure EnrichmentProduct Intelligence - 2026 YTD USA

Pure Enrichment

70K+

Products Sold, Jan to Jun 2026

700+

# Offline Stores

$47.93

Avg. Price

4.3

Avg. Rating

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Pure Enrichment Market Overview

Let me verify whether Pure Enrichment or its parent company is publicly traded before finalizing the overview.Pure Enrichment is a private company (owned by Bear Down Brands, a Topspin Consumer Partners portfolio company), so I'll omit any ticker. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, Menards, and Home Depot, Pure Enrichment is a private company whose in-store sales are heavily concentrated on Amazon, which commands an 80.8% revenue share versus 11.2% for Lowes.com, 5.5% for Menards.com, and just 1.9% for Home Depot.com. Grips Intelligence data shows the brand's average product price rose 13.4% over the period, reaching $52.89 in the most recent month tracked, up 7.0% month-over-month. However, this pricing strength came alongside softening demand, with revenue declining 21.7% across the period and falling 16.4% in the latest month versus the prior one. The overall average product price across channels stood at $47.96, underscoring a premium positioning that appears to be pressuring volume even as per-unit revenue climbs.

Revenue Share by Channel
Data covers Amazon, Lowe's, Menards, Home Depot

Pure Enrichment's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Pure Enrichment's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 13% from Apr to Jun.

Average price

Absolute values in $

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Pure Enrichment's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Pure Enrichment on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Pure Enrichment's channels

REVENUE SHARE

Revenue distribution across tracked channels for Pure Enrichment.

Channels by revenue share

Distribution in %

Pure Enrichment's online vs offline revenue split

BY REVENUE

Pure Enrichment sells 84% online and 16% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

84%

16%

Offline

Online channels

84%

Amazon.com
HomeDepot.com

Offline channels

16%

Lowe's stores
Menards stores
Office Depot stores

Pure Enrichment's customer ratings

BY REVIEW COUNT

Across 712K ratings on 4 channels, Pure Enrichment averages 4.3. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 712K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Pure Enrichment

BY REVENUE

Amazon
Amazon
#1Pure Enrichment® MistAire™ Ultrasonic Cool Mist Humidifier - Quiet Air Humidifier for Bedroom, Nursery, Office, & Indoor Plants - Lasts Up To 25 Hours, 360° Rotation Nozzle, Auto Shut-Off, Night Light

$39.99

Price

$402K

Revenue

#2Pure Enrichment® PureSteam™ XL Standing Steamer with Garment Hanger - Heats in 45 Seconds with 0.5-Gallon Water Tank for 1 Hour Continuous Steaming - Includes Fabric Brush and Easy-roll Wheels

$59.99

Price

$318K

Revenue

#3Pure Enrichment PureZone Mini Portable Air Purifier - True HEPA Filter Cleans Air, Helps Alleviate Allergies, Eliminates Smoke & More — Ideal for Traveling, Home, and Office Use (Black)

$39.99

Price

$237K

Revenue

#4Pure Enrichment MistAire Studio Ultrasonic Cool Mist Humidifier - Compact Overnight Operation for Small Rooms, 2 Mist Settings, Optional Night Light, & Auto Shut-Off - For Offices, Nurseries, & Plants

$32.99

Price

$222K

Revenue

#5Pure Enrichment® MistAire™ Silver Ultrasonic Cool Mist Humidifier - Lasts Up to 25 Hours, Whisper-Quiet Overnight Operation, 360° Mist Nozzle, Easy-Fill Tank, & Auto Safety Shut-Off (Whisper Green)

$39.99

Price

$132K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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