GRIPS CUSTOMERS & RESEARCH PARTNERS
Pura's in-store performance during January-June 2026 demonstrates significant concentration, with Amazon accounting for 99.7% of tracked in-store revenue according to Grips Intelligence, while the brand achieved an average product price of $29.18. The data reveals mixed momentum, as revenue grew 11.2% over the period despite facing a 7.1% monthly decline in the most recent quarter, suggesting fluctuating demand trajectories. Key product performance highlights include strong price points across multiple categories, from budget-friendly options under $30 to premium smart diffusers exceeding $75, indicating successful product diversification. This omnichannel offline presence underscores Pura's reliance on major retail partnerships for physical distribution and consumer accessibility.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pura.
BY REVIEW COUNT
Across 4.06M ratings on 1 channel, Pura averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$1.83M
Revenue
$79.99
Price
$1.24M
Revenue
$65.29
Price
$853K
Revenue
$46.13
Price
$797K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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